Have you had to compromise on who you are as a team for the “greater good” of reaching your organizational goals?
There is this idea that an organization which is ‘Values-Based’ is good and doing the right thing. It’s like a badge of honor, but is it true?
Recently someone asked me, what is the symbolism of your logo and it occured to me, that I had never actually explained it before.
The symbol (our logo) was designed by the team at SkyRocket Digital Read More
“We’re growing fast, what if we think we’re one thing and we’re wrong, can you help with that?” I have the words wrong but the intent is correct. Read More
In a time when we’re increasingly bombarded with messages telling us “you can be anything you want,” Monster – Your Billion Dollar Ideology Read More
Our relationship with Somatic HVAC started in 2012 when they were looking to change their name and rebrand. Read More
“How do we know who we are? What if we’re believing our own BS?” This is one of the first things Christian Chia said to me. Read More
Genesis is one of BCs largest, privately held security companies. As they approach their 20 year anniversary it became important to align the company executives and do a complete brand refresh.
Updating your brand after 20 years is not for the faint of heart and needs to be taken very seriously. First of all – what’s the point? Read More