In a time when we’re increasingly bombarded with messages telling us “you can be anything you want,” Monster – Your Billion Dollar Ideology offers a counter-intuitive evidence-based response to founders and companies who will listen. You can only become great when you first discover and leverage of your true self. Everything else is a distraction, or worse.
- How to understand who you are based on evidence and aligned subjectivity
- How to understand the gap between the ideal you and your current pragmatic reality
- How to get better at being you by mobilizing your executives, staff, stakeholders and market