Cultural Alignment and Controlled Growth

Our relationship with Somatic HVAC started in 2012 when they were looking to change their name and rebrand. We have watched them grow from 8 people all the way up to where they are today at 60. It is great to watch a company become stronger year after year.

Growth never happens by accident. In December 2017 we were contacted again by Gilbert and Patrick to help them define their core values and strengthen their culture. We happily took on the challenge and began a six-month intensive quest to engage with their team, their clients, and various stakeholders. The truth of a company is spread out through many people and it is key to identify and communicate with them.

On July 21st 2018, we gathered together for dinner and the hand over of their Company Blueprint. As we took their team through our process we were clear with everyone, tell us the truth, the good, the bad, and the ugly. What is working, what needs help, what are you proud of?

The core team consisted of 8 individuals each of which represented an area of the company. It is important to make sure every corner is covered. We also interviewed 10 team members including office staff and technicians. I’m always wary of believing only the executives, it is critical to get out into the field, away from the office, and talk to on a human level.


Their business team nows drives a fleet of Audi A3s

Culture and business focused website.


2013 Naming and branding