Cultural Alignment and Controlled Growth

Our relationship with Somatic HVAC started in 2012 when they were looking to change their name and rebrand. We have watched them grow from 8 people all the way up to where they are today at 60. It is great to watch a company become stronger year after year.

Growth never happens by accident. In December 2017 we were contacted again by Gilbert and Patrick to help them define their core values and strengthen their culture. We happily took on the challenge and began a six-month intensive quest to engage with their team, their clients, and various stakeholders. The truth of a company is spread out through many people and it is key to identify and communicate with them.

Read More

If you want team alignment – include them from day one

Genesis is one of BCs largest, privately held security companies. As they approach their 20 year anniversary it became important to align the company executives and do a complete brand refresh.

To reconsider their brand we first needed to work with a core team who represent their entire company of 500+ people. Each person chosen brings a wealth of knowledge and insight into what the company stands for. While the marketing team know much about relating to the outside world it is key to include finance, operations, and other departments who have deep knowledge of how the company got to this point. This is true alignment. The company strategy is built by working with this team and building tools for them to communicate with their sub-teams.

As they went through our process many truths were discovered about who they are and where they are going. This retreat was an opportunity for each team member to share how they are going to move the company forward and set Genesis up for another 20 years.

Read More

You Can’t Fire me – I don’t work here

Need somebody to tell it to you straight? Suspect that one of your execs is just along for the ride? Looking for untapped potential within your business? Want to push yourself and your team this year?

For these types of goals, consider seeking outside help. There are people who specialize in providing impartial guidance as your team searches for clarity and pushes for alignment. Think of it as an insurance policy for a great year.

Consultants with experience in guiding executive teams are an invaluable resource because they specialize in identifying untapped potential and recognizing and highlighting signs of trouble before they become substantial problems. And they are the only people who will be truly honest with you because, unlike your management team and other staff, they are not afraid of being fired for asking questions that employees don’t like to ask, raising uncomfortable issues or criticizing your business approach.

Read More