Telling stories has become a strategic priority within direct and indirect brand marketing initiatives. Through social media and content marketing stories, there are opportunities to emotionally engage customers in ways that extend to offline brand experiences.
The attraction is not as measurable as many marketing initiatives with a push for sales and an ROI. Rather, this kind of communication speaks the truth of a brand, infuses it with personality, empathy and shared values.
Storytelling is about showing how your company’s actions demonstrate your promised brand experience. It is about attracting like-minded customers, employees and strategic partners.