Monster: Your Billion Dollar Ideology
In a time when we’re increasingly bombarded with messages telling us “you can be anything you want,” Monster – Your Billion Dollar Ideology Read More
Category: Alignment
Cultural Alignment and Controlled Growth
Our relationship with Somatic HVAC started in 2012 when they were looking to change their name and rebrand. Read More
Scale up and dominate your Industry
“How do we know who we are? What if we’re believing our own BS?” This is one of the first things Christian Chia said to me. Read More
Get the most out of working with agencies
There’s an old Chinese saying: “hire the one you trust and trust the one you hire,” that has an added layer of significance when your company is considering working with an external marketing agency on a job. Read More
If you want team alignment – include them from day one
Genesis is one of BCs largest, privately held security companies. As they approach their 20 year anniversary it became important to align the company executives and do a complete brand refresh.
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Revitalization and leveraging your past
Updating your brand after 20 years is not for the faint of heart and needs to be taken very seriously. First of all – what’s the point? Read More
How to Amplify Your Leadership Voice and Values Based on Who You Really Are
Sometime in mid 2016, I felt the urge to fly from Vancouver to Kuala Lumpur, Malaysia for a brief visit for personal and professional reasons that included catching up with my old Mindvalley friends and colleagues Read More
Brand Storytelling
Telling stories has become a strategic priority within direct and indirect brand marketing initiatives. Read More
Give a Little Bit of Heart and Soul
One thing that we always create for our clients is a clear, visual, Harmonic Note. This is the birthplace of the brand strategy and all marketing & communications to come. Read More
Don’t Duplicate – Stand on Your Own Feet
I had the pleasure of leading one of the largest groups of Mortgage Brokers in Vancouver through the rewards of deeply focusing on you and your own abilities, Read More