Sometime around early 2019, I was on a WhatsApp video call with the founder of Mindvalley Vishen Lakhiani catching up, and all of a sudden he grabbed from his desk a piece of paper and held it up. It was the Polarity Funnel Read More
Following market trends and filling a void are great principals of business and need to be taken seriously – however – Read More
“We’re growing fast, what if we think we’re one thing and we’re wrong, can you help with that?” I have the words wrong but the intent is correct. Read More
In a time when we’re increasingly bombarded with messages telling us “you can be anything you want,” Monster – Your Billion Dollar Ideology Read More
What if Whitney was on to something? What if the answers about how to run your business exist within your walls? Read More
Our relationship with Somatic HVAC started in 2012 when they were looking to change their name and rebrand. Read More
“How do we know who we are? What if we’re believing our own BS?” This is one of the first things Christian Chia said to me. Read More
There’s an old Chinese saying: “hire the one you trust and trust the one you hire,” that has an added layer of significance when your company is considering working with an external marketing agency on a job. Read More
Genesis is one of BCs largest, privately held security companies. As they approach their 20 year anniversary it became important to align the company executives and do a complete brand refresh.
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Updating your brand after 20 years is not for the faint of heart and needs to be taken very seriously. First of all – what’s the point? Read More