Scale up and dominate your Industry

“How do we know who we are? What if we’re believing our own BS?” This is one of the first things Christian Chia said to me. He has a great point and it is one we take very seriously. In fact, when we rebranded our own company we worked with an outside agency for the same reason.

OpenRoad is BCs largest vehicle retailer and they intend to keep growing, for this to happen alignment became of critical importance. They have over one thousand employees and over twenty vehicle brands each with their own store, management, and teams.

What is the grand vision for the company? What are they going to rally around? What makes them different and why do customers buy from them when they could easily go elsewhere? All of these questions point to what we refer to as a companies Core Brand Concept. This is that little bit of magic that makes each company unique. Let me explain. OpenRoad sells the same cars, in the same city, with the same sales training, same stores, and the same prices as their competition. Imagine that!  With this in mind, they have grown faster than almost all their competitors and in the span of twenty years earned the top spot in regards to the number of locations.Read More

If you want team alignment – include them from day one

Genesis is one of BCs largest, privately held security companies. As they approach their 20 year anniversary it became important to align the company executives and do a complete brand refresh.

To reconsider their brand we first needed to work with a core team who represent their entire company of 500+ people. Each person chosen brings a wealth of knowledge and insight into what the company stands for. While the marketing team know much about relating to the outside world it is key to include finance, operations, and other departments who have deep knowledge of how the company got to this point. This is true alignment. The company strategy is built by working with this team and building tools for them to communicate with their sub-teams.

As they went through our process many truths were discovered about who they are and where they are going. This retreat was an opportunity for each team member to share how they are going to move the company forward and set Genesis up for another 20 years.

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You Can’t Fire me – I don’t work here

Need somebody to tell it to you straight? Suspect that one of your execs is just along for the ride? Looking for untapped potential within your business? Want to push yourself and your team this year?

For these types of goals, consider seeking outside help. There are people who specialize in providing impartial guidance as your team searches for clarity and pushes for alignment. Think of it as an insurance policy for a great year.

Consultants with experience in guiding executive teams are an invaluable resource because they specialize in identifying untapped potential and recognizing and highlighting signs of trouble before they become substantial problems. And they are the only people who will be truly honest with you because, unlike your management team and other staff, they are not afraid of being fired for asking questions that employees don’t like to ask, raising uncomfortable issues or criticizing your business approach.

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