Don’t Duplicate – Stand on Your Own Feet
I had the pleasure of leading one of the largest groups of Mortgage Brokers in Vancouver through the rewards of deeply focusing on you and your own abilities, Read More
Category: Marketing
Six Marketing Pitfalls to Avoid
As a business consultancy that helps growing companies, we have seen numerous marketing traps business are susceptible to. Read More
The Anatomy of a Compelling Company Story
Every company has a story. Some are exciting like Virgin’s, some tug at your heart like Tom’s shoes, and others are more utilitarian (important note: confusing “utilitarian” for “boring” is usually a mistake). Read More
What is a random market – and are you serving one?
Do you know your ideal market, or markets? Were your marketing materials deliberately designed to appeal to this group? Read More
Credibility up in smoke? Building a brand in a controversial industry
Imagine your company not being graded for its merits, but on public perceptions based on lack of information or the actions of others. Read More
What if Virgin hired a Dragon? The importance of corporate alignment
The term “corporate alignment” is often slipped into conversations, speeches or proposals in an effort to establish credibility. Read More
In marketing, the client isn’t always right. Nor is the agency
Trying to please demanding or inexperienced clients often leads to ad agencies producing below-par campaigns that don’t help anyone. Read More
Advertising: short-term brilliance or long-term strategy?
Imagine that you are an established company who creates a product that is valued by consumers. Read More
Pacific Coastal Airlines Ad Campaign
Pacific Coastal’s passion is British Columbia. They are intimately familiar with the most idyllic and untouched parts of a province Read More
Stop dreaming and win your marketplace.
So your competitor is doing better than you, are they? Why did that happen?
You have been in business for a few years now, have a handful of employees and are still struggling to get by. Read More