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Tag: Advertising

Advertising: short-term brilliance or long-term strategy?

August 27, 2013May 27, 2020 by David Childs in Alignment, Marketing, Storytelling

Imagine that you are an established company who creates a product that is valued by consumers. Read More

Pacific Coastal Airlines Ad Campaign

August 21, 2013May 27, 2020 by David Childs in Launch, Marketing, Storytelling

Pacific Coastal’s passion is British Columbia. They are intimately familiar with the most idyllic and untouched parts of a province Read More



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