If you think starting a business is difficult – try trail blazing in an industry that was completely illegal just a short time ago.
I was invited to Toronto and asked to do a talk on the positioning strategy required to simply keep your business alive in this controversial industry. For those of you interested I have made the slides for my talk available here. Now I fully understand that slides without the explanation on top can leave a little to the imagination but I do hope they will help you along a bit in your understanding of positioning your organization.
Update to post.
Here is another resource, I recently published an article in BIV (Business In Vancouver) about this talk.
Link in the Living Blueprint blog: Here
Link in Business In Vancouver: Here