You’re a perfectly fine company – So why don’t I like you?

Why a customer’s choice of products or services often comes down to what feels right – and how to tap into that.

Have you ever had to choose between two products that were almost identical? What made you pick one over the other? Assume that a potential client has seen your advertising and is comparing you to one of your competitors. How can you tighten up your brand and company to ensure that they choose you?
Have you heard or said any of these statements?

  • “I have a feeling about these guys”
  • “Everything seems to be in order”
  • “This just feels right”

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