When aligning your team, building a brand, crafting a strategic or marketing plan you need to focus on you first. Who are you, exactly? Forget reading Richard Branson books and pulling core values out that sound nice to you. These will actually lead you away from who you are. The example here happens all the time in the branding world – ‘what car would you be?’ Doesn’t seem sinister – but IT IS. This deletes you from the equation and you’ll end up with something that doesn’t represent your organization properly.
Let’s flip things upside down for a second.
Agency, “If you were a car, what car would you be?”(note, it says ‘color’ in the podcast transcript) here
You, “I would be an Aston Martin.”
Guess what your brand is going to look like? You just did half of, if not all of their work. Also, by focusing on who your competitors are and how you fit in with them and the market you’re leaving yourself out ~ here’s the twist ~ these have nothing to do with you, zero. That’s me buying the outfit from the girl in the store because it looks nice on her and putting it on my wife and wondering why it doesn’t fit, and why she’s mad at me. It has nothing to do with you. It’s sinister, it’s easy, it’s business as usual and it’s not fair to the client who pays.
- Many entrepreneurs think that because they haven’t been to college that they can’t be successful. It’s the grit and the belief more than anything else that will get you to where you want to be.
- David isn’t interested in studying your competitors and understanding what they’re doing.
“When you’re going in to help a client, you don’t care what their competitors are doing.”
- The fundamental flaw in the branding industry is that they think you know who you are, and you think they’ll figure you out. Neither of those are true.
- It’s important for business owners to reflect on their core values. When you leave your beliefs out of the business, you’re leaving yourself out, and you’re on your way to being a commodity.
“Every product that you make, and everything you do, is a deep reflection of your values.”
- The mistake people make is they listen to people who are ahead of them, and they start adopting traits from other people that don’t natively exist within themselves.
“What do you do that nobody else can do?”
- Steve says Juliet is an awesome co-host because he forgot to ask David a question.
- “If you want to build a ship, don’t drum up people to gather wood, divide the work, and give out orders; instead, teach them to yearn for the vast and endless sea.” – Antoine de Saint-Exupéry