OpenRoad Auto Group
Unlimited Possibilities Ahead
"We’re growing fast, what if we think we’re one thing and we’re wrong, can you help with that?” ~ Christian Chia
As your organization scales it become increasingly more important to know who you are and actually be correct! It is one thing to think you’re good at something, it is a whole different world when facts deeply support everything you say.
THE CHALLENGE
Our initial engagement with OpenRoad was about understanding who they are and what they stand for. With One Billion in revenue, 1,000+ employees, coupled with unprecedented growth. The aim was to sift through everything that makes them who they are and reveal what really sets them apart from the competition.
Disciplines
Executive and Company Alignment, Strategic Planning, Business Plan, Company Name, Brand Positioning and Strategy, Marketing Execution, Marketing Materials, Video, Company Website, Investment Website
The Catalyst Insight
They sell the same vehicles to the same people, at the same price, in the same showrooms, etc… as everyone else. Meaning; Porsche, Rolls Royce, Audi, BMW, Jaguar, Infiniti, Honda, Toyota, Mini, Lamborghini, the list goes on, all design, price, and market their own vehicles and OpenRoad facilitates the sale. And, and this is a big ‘AND’, OpenRoad’s competitors sell the same brands in the same market.
Understanding that OpenRoad is growing faster than most retailers in BC indicates the actual ‘vehicles’ and showrooms could not be the reason for their growth. It must be something else.
The Living Blueprint
We led fifteen executives and the owner, Christian Chia through our entire Living Blueprint process.
The Work
In-depth market research and business planning kick-started the project. The insight enabled us to create a solid market entry strategy. Having identified the company’s core values and business culture, we positioned them authentically in the market and named it “Aequin Homes”, which represents human connection, love, fertility, and life, the embodiment of a thriving community filled with young families. We then proceeded to apply the brand strategy to the corporate identity, website, signage, and other materials. We commissioned two local artists to create pieces that brought the ‘Aequin’ philosophy to life. They became core elements for the brand and building projects. We collaborated on the office design, ensuring their space embodies the brand values and brings the company to life.
The Results
Our business process and lateral thinking team gave Aequin and its founder the tools and guidance needed to enter the marketplace successfully. The brand created is authentic and personal – a true reflection of Aequin’s founder and business approach. We continue to work with them bringing Aequin communities to this region.
MOVE BOLDLY FORWARD
WITH CLEAR INTENT
“Living Blueprint painstakingly took our top executives through the “Monster” process where over the 5-month period we moved from dialogues and debates to a common understanding of what makes OpenRoad tick (Unlimited Possibilities Ahead). The essence of our discovery with Living Blueprint has given us the insight, alignment and tools to move boldly forward with a clear intent both internally and externally. I would highly recommend any leader who works with people to explore the “Monster” process with Living Blueprint.”
ChiaCHRISTIAN CHIA
CEO - OpenRoad Auto Group
IS THE IMMERSIVE LIVING BLUEPRINT PROCESS IDEAL FOR YOUR ORGANIZATION?
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Are your divisions and executives working towards the same goal?
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Are you at a milestone and need to reflect?
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Do you struggle with team leadership?
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Does your branding and marketing fall short and resemble a money pit?
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Do you follow trends rather than stand on your own feet?
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Is misalignment holding you back and costing you money?
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Do your Core Values feel fake?
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Are you an organization with a mission – or a mission with an organization.
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Is your team focusing on distractions rather than core activities?
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Is your executive team seasoned professionals who don’t like to be managed?
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THE OUTCOME
Monster is a quest for self. It’s a very powerful thing to have your face to the world be accurate and in tune with your inner reality and actions.
Your Living Blueprint now exists. It’s a piece of evidence in your organization’s history and that means something. Just like in chess, once you move a piece it sits there as a historical record if you will, and everything that happens after that has a direct or indirect relationship to that document. The key is to make the blueprint pervasive, understand what it represents and brings it to life within your company.
Ready to leap forward with your team?
If you're experiencing accelerated growth, reinvention or focusing on culture then alignment will quickly become your number one objective
