"Knowing thyself is the beginning of all wisdom."

— Aristotle

 

Living Blueprint, a Vancouver-based consulting firm, has its roots as a brand identity and strategy agency. Over the years, as its process delivered incisive results and proved powerful for uncovering a growing company’s purpose in times of change, the firm evolved into a hybrid endeavour.

Today, Living Blueprint is a new breed – integrating business consulting, creative agency, and innovative change and culture management under one umbrella – ensuring alignment across all business and communication functions, both internal and outward facing.

With over six decades of combined experience working with founders and CEOs, we have supported companies of all stages to understand their Living Blueprint. Beyond the Living Blueprint™, we often act as a guiding hand through the implementation phase to help clients achieve growth and self-sufficiency.

 

 

DAVID ANTHONY CHILDS

Founding Partner
Specialty: Executive Team Alignment, Company Alignment, Brand Strategy

David is the integrative thinker and lead facilitator of the Living Blueprint team. Since 2004, he has been the catalyst behind many strategic and creative alignments enhancing some of Western Canada’s leading companies, including Pacific Coastal Airlines, Syntaris Power Corp., Iridia Medical, and Miku Restaurant.

David guides companies to discover and codify their core values in a way that forges an aligned work culture and solidifies an emotional connection with their target audience. Beyond applying his varied skills to help companies “know thyself” and realize their vision, David also has deep roots in creative projects, a background he has leveraged to help clients revitalize themselves and message to establish deeper connections with their customers and audience.

His creative work has appeared at the 2004 Tribeca Film Festival, and was nominated for the 1999 International Viewer's Choice MTV Video Music Award. David now writes for Business in Vancouver and speaks at business events and conferences. He is author of the upcoming book Monster: Why and How You Are Your Biggest Business Opportunity.

 

SANDY HUANG

SENIOR PARTNER
Specialty: Strategic Planning, Marketing Strategy, On-going Business Management

Sandy is Living Blueprint's pragmatic analyst and data-driven facilitator, helping clients to “know thyself.” She diligently adapts quickly to new situations, and provides intricate guidance to businesses of all stages. She is experienced in leading companies through strategic planning exercises to build their roadmap for growth. Her clients range from start-up businesses to companies on a steep growth tangent and mature enterprises.

After living in various cities in North America, Asia, and the South Pacific, Sandy moved to Vancouver. With a degree in Finance, she followed in her parents’ footsteps to become an entrepreneur. The triumphs and pitfalls of running a business inspired her to pursue an MBA in Strategic Management with a Marketing focus at the Sauder School of Business at the University of British Columbia. Upon graduation, Sandy started a consultancy guiding businesses to success.

Sandy is chair of the Burnaby Counselling Group board, and contributes regularly to Canadian business publications.

 

TREVOR JANSEN

SENIOR PARTNER
SPECIALTY - ALIGNMENT FACILITATION, STORY AND CONTENT STRATEGY, CREATIVE DIRECTION

Trevor is Living Blueprint’s deep listener, playing a crucial role in alignment facilitation to ensure everyone is heard. He is also an organizational and multi-platform storyteller, recognized by clients that include Nike, Jaguar, Ariad Communications, MRM McCann, and Pacific Coastal Airlines.

For nearly a decade, Trevor has worked closely with corporate leaders to hone the identity and narrative of their companies. He has a gift for drawing out authentic, compelling stories from his clients, enabling them to "know thyself", to communicate their best possible selves.

With each project, Trevor enjoys genuine relationships and the satisfaction of a team victory. He loves to play with words and inspire company spirit by shaping the company's story with his distinctive style. An avid creator, Trevor also regularly contributes to Vancouver’s cultural scene. He is a founding volunteer of CreativeMornings/Vancouver and sponsors industry communities such as BCAMA and GDC.

 

AMIR A. NASR

executive leadership coach
SPECIALTY: CULTURE AND COMMUNITY STRATEGY

Amir is Living Blueprint’s lead culture and community strategist, playing a pivotal role in alignment facilitations to identify opportunities for growth in organizational culture and among senior leadership. He is a deep one-on-one listener, and an incisive leadership coach who helps visionary founders and top executives enhance their abilities to effectively lead, communicate, and affect change.

He has worked with and guided founders of diverse seven-figure, eight-figure, and $100M companies, as well as leaders at Inc. and Fortune 500 brands. Through that hands-on experience, he learned what it takes to build an aligned, award-winning workplace culture that realizes vision. It all starts with the mantra “know thyself.”

Amir has shared the stage with Nobel Peace Laureates and former presidents, and spoken to audiences of up to a thousand at venues including YPO, Afest, Google, the Oslo Freedom Forum, and Global Peace Convention. His work has also appeared internationally in media outlets including The Wall Street Journal, The New York Times, The Guardian, Bloomberg, and the CBC. He is co-author of the upcoming book Monster: Why and How You Are Your Biggest Business Opportunity.

 

Corrine Lin

Marketing strategy
Specialty: International and Cross Cultural Marketing

Corrine is Living Blueprint’s cultural bridge between East and West. She brings to us significant experience with both multinational corporations and Canadian businesses in strategic brand management and market development.

As Brand Development Director for Unilever North Asia, Corrine was responsible for repositioning brands, developing marketing and portfolio strategies, reframing business models, and penetrating new markets in China, Japan and Korea. Prior to Unilever, Corrine worked for Fortune 500 companies including PepsiCo, Pfizer, and L’Oreal. She received the Chairman Award, one of the highest honors in PepsiCo, for her achievements. Since relocating to Vancouver, Corrine has transferred her experience with Fortune 500 brands to working with local Canadian companies and solidifying their strategy and marketing plans.

Corrine has an MBA in Strategy and Marketing from the Sauder School of Business. Her multicultural background enables her to bridge the gap between clients and the team, quickly diagnose potential problems clients may face, and identify effective solutions.

“We have to dare to be ourselves, however frightening or strange that self may prove to be.”

– May Sarton