As a business consultancy that helps growing companies, we have seen numerous marketing traps business are susceptible to. We have listed the top six to avoid below:
1.Undefined Target Market
A start-up company looking to attract its first clients or customers may be tempted to serve whoever comes its way. As your business grows, it is impossible to attract your ideal demographic without knowing your target. An undefined target market leads to mixed marketing messages, confusing all stakeholders.
Through trial and error, we may form our own conclusions as to which marketing tactics work. What seems to be a fool-proof marketing plan, however, can sometimes be non-strategic. In addition, maintaining too many tactics that do not support each other is expensive and can result in insufficient frequency of deployment.