"Live here, Work here, Love here"
With decades of overseas experience as a successful multi-family residential, commercial, and mixed-use property developer, ABC Co. recognized the enormous potential of the real estate market in Vancouver and decided to contribute to the region’s development.
Executive and Company Alignment, Strategic Planning, Business Plan, Company Name, Brand Positioning and Strategy, Marketing Execution, Marketing Materials, Video, Company Website, Investment Website
Being a newcomer to the Canadian market, ABC’s founder did not have the localized industry knowledge and market intelligence. Having a team of local talent with a strong business network became critical to close the gaps.
The Catalyst Insight
With the shortage in housing supply, low Canadian dollar, and flurry of foreign investments, Vancouver’s real estate market has reached an all time high. There were development activities in every neighbourhood across Metro Vancouver. In order to capture the attention of home buyers from all backgrounds, most developers create vague market positioning and build functional projects. We recognized that authentically showing who ABC is, why it builds, and for whom it is building would be key to cultivating a good reputation and market niche.
The Living Blueprint
We led the founder through our proprietary process and turned his ideology and development philosophy into a powerful market position. Creating livable and comfortable spaces for young families was immensely personal to him. “Live Here. Work Here. Love Here.” not only described the young families he aimed to create homes for, but also conveyed his own aspirations and values.
In-depth market research and business planning kick-started the project. The insight enabled us to create a solid market entry strategy. Having identified the company’s core values and business culture, we positioned them authentically in the market and named it “Aequin Homes”, which represents human connection, love, fertility, and life, the embodiment of a thriving community filled with young families. We then proceeded to apply the brand strategy to the corporate identity, website, signage, and other materials. We commissioned two local artists to create pieces that brought the ‘Aequin’ philosophy to life. They became core elements for the brand and building projects. We collaborated on the office design, ensuring their space embodies the brand values and brings the company to life.
Our business process and lateral thinking team gave Aequin and its founder the tools and guidance needed to enter the marketplace successfully. The brand created is authentic and personal - a true reflection of Aequin’s founder and business approach. We continue to work with them bringing Aequin communities to this region.